What is SEO and it’s Effects?

SEO stands for Search Engine Optimization. it is a process of getting traffic from any free, organic and from natural search results on any given search engines. Simply, it’s a process of activity that attempts to improve your business’s search engine rankings.

SEO comes in different forms such as image search, local search, video search and news search engines. A proper SEO strategy can rank your website higher in any search engine when your business or brand products are searched by viewers when it is crtitical moment that they need your website.

Search engine algorithms play a crucial role in finding your website pages when it is needed the most. Crawlers from different search engines rank the pages according to the distance from the root pages which are already indexed. It is also not necessary that every crawler should index every pages of your website.

Other factors which are related to Search Engine Optimization is how credible your content and the linking structure is to and from your website. Crawlers also look into the bouncing and the design factors while crawling your website.

Your rankings can go for a very tough toss with unwanted keyword stuffing or poor user experience like bounce rate and loading of your website. You have to catch your viewers attention within 3 to 5 seconds of visitors opening your website.

Domain name is also important for your overall branding. The best practice would be going for sub directory rather than sub domains, also one should take into consideration of using relevant keywords in the URL.

Now a days, every act of digital movement has gone mobile first, even google also presses algorithms for mobile first device, so one has to focus on mobile as well as tablet content optimization rather than going only for website optimization. We have to also give some importance to meta tags and meta descriptions, although the tags aren’t as important as they used to be in the past, if you still use them, make sure, they are formatted properly.